What are the Google AdWords Networks?

Google AdWords allow you to make the most of online advertising by showing your ads to the right people, in the right place, and at the right time. However, AdWords isn’t always easy to understand and as time has gone by more features have been added making this task a bit more daunting.

You probably have already heard of the benefits of online advertising through Goggle AdWords, here are the key ones:

  1. Target your ads

Keywords: Words or phrases relevant to your products and service, which are used to show your ads when customers search for those terms or visit relevant websites.

Ad location: Show your ads on Google search results pages and websites that are part of the Google Search and Display Networks.

Age, location, and language: Choose the age, geographic location, and language of your customers.

Days, times, and frequency: Show your ads during certain hours or days of the week, and determine how often your ads appear.

Devices: Your ads can appear on all types of devices, and you can fine-tune which devices your ads appear on and when.

  1. Control your costs AdWords gives you control over how you spend your money. There’s no minimum. And you can choose how much you spend per month, per day, and per ad. You’ll only pay when someone clicks your ad.
  2. Measure your success With AdWords, if someone clicked your ad, you’ll know. If they clicked your ad and then did something valuable to your business -- purchased your product, downloaded your app, or phoned in an order -- you can track that, too. By seeing which ads get clicks and which ones don’t, you’ll also quickly see where to invest in your campaign. That, in turn, can boost the return on your investment.
  3. Manage your campaigns AdWords also offers you tools to easily manage and monitor your campaign activity.


About Google's advertising networks

With AdWords, your ads can show on one or both of Google's advertising networks: the Google Search Network and the Google Display Network. The campaign type you choose determines which of these networks your ads will appear on. To help understand the differences between these networks, watch the video below:

Search Network

The Search Network includes Google Search, other Google sites such as Maps and Shopping, and hundreds of non-Google search partner websites that show AdWords ads matched to search results.

The Search Network can help advertisers do the following:

  • Show their text ads next to Google search results
  • Reach customers actively searching for their specific product or service

Display Network

The Display Network includes a collection of Google websites (like Google Finance, Gmail, Blogger, and YouTube), partner sites, and mobile sites and apps that show AdWords ads matched to the content on a given page.

  • The Display Network can help advertisers do the following:
  • Use appealing ad formats to reach a wide range of customers with broad interests
  • Build brand awareness and customer loyalty
  • Increase engagement with customers
  • Choose more specifically where their ads can appear, and to what type of audience

Additional study materials

Learn more about the Google Search Network.

Learn more about the Google Display Network.