Online Presence Management (OPM) includes: Inbound Marketing and Sales
What is Inbound Marketing?
Inbound Marketing is an approach focused on attracting total strangers to your website using content, SEO, social media, email, landing pages, and marketing automation, converting them from visitors to leads and then close them to customers. After they become your customers, you continue to delight them through relevant, unique content so that they become promoters of your brand.
Inbound Marketing has been the most effective marketing method for doing business online since 2006. Instead of the old outbound marketing methods of buying ads and email lists, then hoping for leads to come across your desk, inbound marketing focuses on creating quality content that pulls targeted people toward your company's products and/or services.
By aligning this quality content you publish online with your target customer’s interests, challenges, motivations or goals a.k.a. persona, you naturally attract inbound traffic that you can then convert, close, and delight over time.
What is Inbound Sales?
Inbound Sales transforms sales to match the way people buy. That’s it.
Whether we are talking about an inbound lead or a targeted outreach, a big company or small, a complex sale or simple; inbound sales applies. Inbound sales transforms selling to match today’s empowered buyer. It is important to understand the two philosophies that drive inbound selling.
- Inbound sales teams base their entire sales strategy on the buyer rather than the seller.
- Inbound salespeople personalize the entire sales experience to the buyer’s context.
By incorporating these two philosophies into your company’s sales process, you’re well on your way toward transforming to an inbound selling model. Inbound sales provides a competitive advantage for your company and creates an experience your buyers will love!
Frequently Asked Questions
What CRM systems does HubSpot Sales integrate with?
HubSpot Sales integrates with HubSpot CRM and Salesforce.
How does calling work?
Calling allows you to place calls right from HubSpot Sales. There is a simple process to register your phone number to get started. Every call is automatically logged and optionally recorded.
If I’m using HubSpot CRM, do I already have access to HubSpot Sales?
If you are using HubSpot CRM, you may have noticed that you have free access to a basic level of HubSpot Sales features to give them a try - for example, 5 email templates, and 15 minutes of calling.
What type of support is available to HubSpot Sales users?
HubSpot Sales Free and Pro users can access the HubSpot Community at community.hubspot.com for support. The mission of this inbound community is to provide customers with a vibrant channel to ask questions, find answers, and engage with professionals from around the world on HubSpot best practices.HubSpot Sales Pro users also have access to phone and webform support, which provides a means for you to have your questions answered by HubSpot customer support specialists.
What email tools does HubSpot Sales integrate with?
HubSpot Sales integrates with Gmail, Google Apps, and many versions of Outlook for Windows.
What kind of help will my team have in getting started?
Getting started with HubSpot Sales is straightforward. If you’d like guided assistance, we offer affordable paid setup services.
What kind of data does HubSpot Sales bring into my inbox?
HubSpot Sales puts a sidebar of useful data right inside your inbox. You’ll see basic company details, past interactions with your contacts, links to existing CRM records, and more.