Website Management Outsourcing
 Website Management Outsourcing (WMO)
is the contracting of the management of your website and
entire online environment to a third-party service provider.
A variant of Business Process Outsourcing BPO, WMO is an
outsourcing service typically offered to Small and
Medium-sized Business and in particular, Medium-Sized
Enterprises, that don’t have an internal web-marketing team.
In today’s business environment, the online presence of
an organization is increasingly layered and complex. Online
projects now require the skills of experienced designers,
developers, hosts, project managers, editors and marketing
experts in addition to an internal project team in order to
create an effective online environment. This has fueled the
need for Website Management Outsourcing companies such as
ours to make this a significant part of our business.
What Does This Mean to You?
We will meet with you and gather your ideas to see where
your business is positioned now and discuss where you would
like to see it in the future. We’ll review your competition
and your challenges, and exchange information. We will share
with you your options and the experiences of other clients
that have benefited in similar business situations.
We will discuss trends and ideas that can increase your
marketing response and sales revenue. With our experience
for evaluating what may have worked for you and what could
improve your market share, we create a process for
addressing your needs now and in the future.
Assessing Your Needs
We’ll use the information we collect to brainstorm ideas,
and present you with a strategic plan to help you make an
informed decision regarding what you feel would be best for
your particular needs.
Your position in the market will change and a combinations
of public relations, marketing, and advertising in all their
variations must be considered. Each company has particular
needs to address their market’s particular demands.
Looking at All of the Options
Depending upon your particular market, we will produce any
combination of strategic possibilities such as direct mail,
public relations articles, marketing and print advertising
campaigns, website design, development, brochures,
pamphlets, and promotional items.
Our experience will allow you to make decisions based on
logical methods and experience. With our suggestions and
your commitment to growth, we will demonstrate sound ideas
and practical solutions for increasing the direct response
in your market’s changing needs.
One Size Does Not Fit All
Since each business is different and the tasks required
to will vary, it means that your website management solution
will be tailored to fit your specific needs. Typically
Website Management includes website marketing, website
development, website design, support and maintenance, and
website project management.
A few of the steps involved in this process include
the following:
- Initial Meeting
- Creation of Needs Assessment
- Defining Goals and Prioritizing Tasks
- Executing Prioritized Tasks
- Review Task Completion
- Intelligence Gathering
- Create New Goals and Prioritizing Tasks
Intelligence Gathering includes the following:
- Monthly Sales
- Monthly Visits
- Cost per Visitor
- Page Ranking
- Reciprocating Links
- Average Page Views
- Average Time on Site
- Search Term Reports (Monthly)
- Search Term Validation (Quarterly)
- Changes to Search Terms and Meta Information
- Changes to Website Content
- Ongoing Search Term Research
- Ongoing Search Engine Optimization
- Managing Email Campaigns
- Soliciting Customer Feedback
- Managing Pay-Per-Click Advertising (Google AdWords)
Success stories are part of the process and we will tell
you what worked for other clients and why. Please
contact us
if you are interested in Website Management Outsourcing for
your business.
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