Online Presence Management (OPM) includes: Digital Performance Analysis
Looking for a path to online success? The development of a digital performance analysis will help you define digital key performance indicators (KPI's) and establish benchmarks and goals for increased business success driven by digital marketing. The core objective of this effort is to identify digital marketing opportunities that align with business goals & objectives. The final deliverable of this effort is documentation of strategic digital recommendations based on findings from the following four sections:
Create a profile of the client’s current digital marketing ecosystem based on the last 12 months (or available) of data using available Google Analytics, Google AdWords, SEO, Social media, industry research, and other data sources.
Based on overall business objectives, identification of Key Performance Indicators (KPIs) for your digital marketing efforts and establish baseline metrics for success. Align KPI’s to your business goals.
Perform a high-level review of the competitive environment including 3 to 5 competitors’ digital presence, content analysis, competitive traffic patterns, and keyword analysis.
Definition and prioritization of opportunities for enhancements to current marketing efforts, as well as recommendations for future opportunities geared towards delivering increased results for defined KPI’s.
Schedule Your Meeting
The first step in your Digital Performance Analysis is to contact us using the online form to let us know of your interest in discussing your overall goals, current success metrics, current digital marketing efforts and strategic plans for future efforts. We will outline our process and the next steps needed to obtain your analysis.