It’s Time to Stop Lying
If you built your site or had it built by someone and convinced yourself that your job was done after launch, you are guilty of lying to yourself.
In fact, if you don’t wish to change your ways and think proactively about your online presence and stop living the lie, you probably aren’t the client for us.
Online Presence Management is all about a business such as ours being put in charge of managing your online presence by presenting UPDATED content to your visitors and DRIVING traffic to your online business through various proven methods.
This Online Presence Management process includes a Digital Performance Analysis to establish goals that will dictate the direction of your online content, your inbound marketing efforts. Online Presence Management also requires the use of a combination of social networking tools such as Facebook, LinkedIn, Twitter, YouTube, and Google My Business, as well as cultivating a consistent brand presence everywhere you are found online.
Once a strategy is put in place, an ongoing and constant process of evaluating and fine-tuning is necessary to drive online presence towards the identified goals.
It’s Time to Get to Work
The Online Presence Management process starts with the development of a Digital Performance Analysis will help you define digital key performance indicators (KPI's) and establish benchmarks and goals for increased business success driven by digital marketing.
Inbound Marketing is part of the process:
- Content Marketing
- Email Marketing
- Google Analytics
- Landing Pages
- Lead Management
- Managing Location Data
- Search Engine Optimization
- Social Media
Online Presence Management (OPM) takes into account: The Golden Circle
- What we do
- How we do it; and
- Why we do it.
Every organization and individual knows What they do. For an organization, these are the products they sell or the services they offer. For an individual, it is their job title or roles.
Some organizations and individuals know How they do what they do. They may call it their “differentiating value proposition,” “proprietary process” or “unique selling proposition (USP).” The Hows are an organization’s or individual’s strengths, values or guiding principles. These are the things they feel set them apart from their competition; the things they think make them special or different from everyone else.
Very few people and very few organizations can clearly articulate Why they do what they do. Why is a purpose, a cause or a belief. It provides a clear answer to the questions, “Why do you get out of bed every morning?” “Why does your organization exist?” and “Why should that matter to anyone else?” Making money is NOT a Why. Revenues, profits, salaries and other monetary measurements are simply results of what we do. The Why is about our contribution to impact and serve others. The Why inspires us.