It’s Time to Stop Lying

If you built your site yourself or had it built by someone and convinced yourself that your job was done after launch, you are guilty of lying to yourself.

In fact, if you don’t wish to change your ways and think proactively about your online presence and stop living the lie, you probably aren’t the client for us.

Online Presence Management is all about a business such as ours being put in charge of managing your online presence by presenting UPDATED content to your visitors and DRIVING traffic to your online business through various proven methods.

This Online Presence Management process includes a Digital Performance Analysis to establish goals that will dictate the direction of your online content and your inbound marketing efforts. Online Presence Management also requires the use of a combination of social networking tools such as Facebook, LinkedIn, Twitter, YouTube, and Google My Business, as well as cultivating a consistent brand presence everywhere you are found online.

Once a strategy is put in place, an ongoing and constant process of evaluating and fine-tuning is necessary to drive online presence towards the identified goals.

It’s Time to Get to Work

The Online Presence Management process starts with the development of a Digital Performance Analysis will help you define digital key performance indicators (KPI's) and establish benchmarks and goals for increased business success driven by digital marketing.

Inbound Marketing is part of the process:

  • Blogs
  • Calls-to-Action
  • Content Marketing
  • Email Marketing
  • Google Analytics
  • Landing Pages
  • Lead Management
  • Managing Location Data
  • Search Engine Optimization
  • Social Media

Online Presence Management (OPM) takes into account: The Golden Circle

The Golden Circle is a concept discovered by optimist and author Simon Sinek. Every single organization on the planet, even our own careers, function on three levels:
  1. What we do
  2. How we do it; and
  3. Why we do it.
When those three pieces are aligned, it gives us a filter through which to make decisions. It provides a foundation for innovation and for building trust. When all three pieces are in balance, others will say, with absolute clarity and certainty, “We know who you are,” “We know what you stand for.”
 
What - This is what the company does to fulfill that core belief.
Every organization and individual knows What they do. For an organization, these are the products they sell or the services they offer. For an individual, it is their job title or roles.
 
How - This is how the business fulfills that core belief.
Some organizations and individuals know How they do what they do. They may call it their “differentiating value proposition,” “proprietary process” or “unique selling proposition (USP).” The Hows are an organization’s or individual’s strengths, values or guiding principles. These are the things they feel set them apart from their competition; the things they think make them special or different from everyone else.
 
Why - This is the core belief of the business. It's why the business exists.
Very few people and very few organizations can clearly articulate Why they do what they do. Why is a purpose, a cause or a belief. It provides a clear answer to the questions, “Why do you get out of bed every morning?” “Why does your organization exist?” and “Why should that matter to anyone else?” Making money is NOT a Why. Revenues, profits, salaries and other monetary measurements are simply results of what we do. The Why is about our contribution to impact and serve others. The Why inspires us.
 

An Example

Leaders and organizations with the capacity to inspire all think, act and communicate from the inside-out. They start with their Why. When they communicate their purpose or cause first, they communicate in a way that drives decision-making and behavior. It literally taps the part of the brain that influences behavior.
 
Here’s an example of a law firm, starting with their Why:
 
Why: “We believe in servicing the needs of others so that they can focus on the difference they need to make.“
 
How: “We do so by bringing on some of the most intelligent legal professionals who graduated from the world’s top schools. We work with top performing organizations, most of which are on the Fortune 500 list, so that we can help them make a larger difference in the world. And, we like to go above and beyond,  so we have built pristine offices.”
 
What: “We are a world-class law firm. Come see for yourself.”
 
If the people at this firm actually believe in their Why and think, act and communicate starting with their Why, they will attract people who believe what they believe and who want to be a part of their cause.
 
Do you think this way about your business? It will serve you well if you do. As we say:
 
Succeeding online takes a lot of effort and 90% of this effort has to do with you re-wiring your brain and thinking differently about your prospects, customers and how you manage those relationships in the current of an ever changing environment.