What is Online Presence Management?

Online Presence Management (OPM) takes into account: The Big Picture

Online Presence Management is a process of establishing benchmarks and goals for a website, and meeting or exceeding those benchmarks and goals through the ongoing purpose driven management of all aspects of a sites presence.

This process includes, but is not limited to managing a sites design, content development, content management, inbound marketing efforts, inbound sales efforts, blogging techniques, search engine optimization, pay per click marketing, reputation management, link sharing, and other avenues to create a positive visitor experience and a profitable online presence for you. Our mission is to help take you through this process successfully and work with you on an ongoing basis.

Ongoing due diligence items include:

  • Page Content
  • Design Focus
  • Functionality
  • SEO Terms
  • Analytics Setup
  • Security and Backups
  • Compliance
  • Google SEO / Advertising
  • Social Media Posting / Advertising
  • List Integration and Email Campaigns

Marketing Strategy items focus on:

Key Performance Indicators (KPI's) - This is a measurable value that demonstrates how effectively a company is achieving key business objectives. Depending on your industry and the specific department you are interested in tracking, there are a number of KPI types your business will want to monitor. Each department will want to measure success based on specific goals and targets.

To be useful, KPIs need to be monitored and reported on; if they change in real-time, they should be monitored in real-time. Dashboards are the perfect tool for your KPI reports as they can be used to visually depict the performance of an enterprise, a specific department, or a key business operation.

It is recommended that the Online Presence Management process start with a Digital Performance Analysis which will help define digital key performance indicators (KPI's) in order to establish the benchmarks and goals needed for online success. Once a strategy is put in place, an ongoing and constant process of monitoring, evaluating and fine-tuning to drive your online presence towards the identified goals.

S.M.A.R.T. Goals

Specific: Setting real numbers.
Measurable: Tracking your goal.
Attainable: Set a goal that is challenging but possible.
Realistic: Be honest with yourself, because you know what you and your team are capable of.
Time-bound: Set a deadline. Don't keep pushing towards a goal you might hit "someday."

Setting Customer Expectations - How to keep your client base happy.

Effective Employee Management - How to treat prospects and manage online experiences.

Inbound Marketing items focus on:

A combination of social media marketing tools such as Facebook, LinkedIn, Twitter, Flickr, YouTube, Instagram, Google+, and Pinterest with specific messages for each of these audiences as it relates to their wants and needs.