Online Presence Management (OPM) takes into account: The Big Picture
Online Presence Management is a process of establishing benchmarks and goals for a website, and meeting or exceeding those benchmarks and goals through the purpose driven management of all aspects of a sites presence. This process includes, but is not limited to managing a sites design, content development, content management, inbound marketing efforts, inbound sales efforts, blogging techniques, search engine optimization, pay per click marketing, reputation management through local listings, link sharing, and other avenues to create a positive (for visitors) and a profitable (for you) online presence. A combination of social media marketing tools such as Facebook, LinkedIn, Twitter, Flickr, YouTube, Instagram, Google+, and Pinterest are also used.
It is recommended that the Online Presence Management process start with a Digital Performance Analysis which will help define digital key performance indicators (KPI's) in order to establish the benchmarks and goals needed for online success.
Once a strategy is put in place, an ongoing and constant process of monitoring, evaluating and fine-tuning to drive your online presence towards the identified goals.
Are you ready to set yourself apart for the competition?